Name a group of any famous magicians past or present,
famous in the eyes of the paying public,
and you'll find they had one thing in common.

Houdini
Thurston
Copperfield
Blaine
Siegfried & Roy
Penn & Teller

They all knew how to get good Press coverage.

They all have pages and pages of newspaper clippings worth millions.
They all had Television/Newsreel footage worth millions.
They all had radio and magazine interviews worth millions.

They all knew how to get their Press Releases into the correct hands
and how to get those releases read.

They understood what the news editors were looking for
and used this to catapult their careers to new levels.

And you can learn to do it too
at whatever level or market you work.

But you must first understand the very secrets these magicians did.

1/ What are the news editors looking for?

2/  How do you get your Press Release into the right hands?

3/ How do make sure it gets read and doesn't go straight in the trash?

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